Campalyst is a social analytics tool that measures revenues and conversions from social networking sites. It works with Facebook pages and Twitter. Campalyst provides a social media ROI analytics suite to help brands manage their social presence across multiple networks.
The goal of this software is to measure conversion starting from an update on Facebook or Twitter and ending with a sale on the company’s website. This is done through analytics that look into each individual tweet, update or Facebook ad as well as the sales and conversion data for individual Twitter accounts.
It differs from other tools in that it focuses on measuring whether social media engagement leads to online sales via a company or organization’s website. This is helpful for companies that want to improve their social media presence, keep track of the effectiveness of their products and services online and find ways to better engage with their target market.
Campalyst is also planning to add support for other social media sites such as Pinterest, YouTube, LinkedIn and Google Plus. It is also considering more paid advertising formats other than what it currently supports such as Facebook Ads and Sponsored Stories.Our enterprise level social media management suite allows users to more effectively and efficiently manage their social presence across multiple networks and ultimately achieve greater business results by optimizing communications based upon data-driven insights into their consumers conversion paths.
Here’s Campalyst at Arctic15
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How to measure social media roi with google analytics campalyst webinar by @campalyst http://www.slideshare.net/campalyst/how-to-measure-social-media-roi-with-google-analytics-campalyst-webinar via @SlideShare
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