How to use Curalate @Curalate #Crowdify #Tools

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Curalate is a marketing and analytics tool that for the visual social networking sites such as Pinterest, Instagram, Facebook and Tumblr.

It reads and reviews images through an image recognition technology that is capable of detecting when a brand’s products and images are posted on various social media sites. Curalate then analyzes how these engagements compare with competitors. It provides a report to brands on which of their products are being shared and discussed by people on social networking sites.

Initially when it launched in 2012, Curalate focused only on Pinterest but this year, it added Tumblr to its platforms. One of their most effective marketing strategies in the early stage was tweeting the Pinterest stats of major brands.


CEO Apu Gupta said they added Tumblr after observing the numerous images being posted there without text. He also pointed out the so-called organic engagement happening on the platform wherein customers are sharing brand-related content on their own.

Currently, Curalate manages some 400 brands including well known ones such as Michael Korrs, Gap, Carnival Cruise Lines, Kraft Foods and Neiman Marcus.

Here’s a short video about Curalate. Enjoy!



The New Language of Consumer Engagement by Apu Gupta of Curalate by @SMX #curalate #flickr via @SlideShare

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