Custom audiences is very useful to advertiser because it allow advertisers to target their ads to a specific set of people with whom they have already established a relationship on/off Facebook. here user can be defined by some specific way like either email address, Facebook UIDs, phone numbers, app user IDs, Apple’s Advertising Identifier (IDFA), or Android’s advertising ID. When utilizing Facebook UIDs please ensure you comply with Section II of the Platform Policies.
It is very important to Reaching the right customers and this can be done by Audiences. Here marketers can use their own contact lists to reach customers with targeted ads on Facebook. Millions of advertisers, including more than half of the AdAge 100, already use Custom Audiences targeting in their campaigns on their business issue.
Previously Custom audience has some limitaion like it was only available through Facebook’s API and Power Editor tool, but recently they have announce that marketers will be able to use Custom Audiences in any Facebook ad interface. Also Small businesses in particular will now be able to use their current customer lists to reach people on Facebook.
How to get start with Custom Audience-
It is very easy to Getting started with Custom Audiences — just upload customer email lists or a MailChimp list. Once contacts have been uploaded, you can target matched users with ads for your site, Facebook Page or mobile app.
Facebook Advertising: Website Custom Audiences-
Visit to Get Start Go to –Custom Audience
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