gogoyoko.com is an online music store and social networking music website where artists can sell directly to their fans. The site offers free streaming of all tracks, which is subsidized with advertisements in the music store. The focus of the site is on independent music both from independent artists and labels and distributors working in the independent music sector.Gogoyoko is known as a “forward-thinking” company due to their focus on artists’ rights and the concept of “Fair Play in Music”, which is term that gogoyoko uses to describe its business model and as a general slogan for its activities in organizing concerts for charity and to promote grassroots musical movements.
Artists and record labels are able to sell their music on gogoyoko through a customized music store and a widget player that can be embedded to other websites, such as a blog. Artists and labels decide the price of songs and albums, although they are not able to give songs away for free due to Icelandic copyright law. Artists and labels are able to monitor sales and streams of their music in real time a music manager tool on the site. Payout to artists and labels is made every three months by bank transfer.The music catalog that is available on the gogoyoko site is a combination of music uploaded by individuals and music from large independent distributors, such as Phonofile, Paradise Distribution, AWAL and Kudos Digita
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