- Teresa Te Last Update: August 17, 2017

Google Analytics is a popular Google service that provides statistics on web traffic and sources of this traffic and measures conversions and sales. It is used today by 66.2 percent of the 10,000 most popular sites ranked acording to popularity.

This free web tool is used by marketers and business owners today as a way to keep track of their clients’ and potential customers’ online behavior and figure out how to reach out to them.

Google Analytics is able to monitor the number of people that visits a website on a daily basis, how long they stayed on a site, their specific location and the more advanced custom visitor segmentation. These statistics come from direct visits, referring sites and other referrers such as search engines and social networking sites.

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