How to use Marketo @marketo #WebToolsWiki

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Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Their marketing automation solutions help you generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Most Marketo customers start with email marketing with basic drip nurturing and simple scoring, and then move on to more sophisticated lead scoring and nurturing campaigns that help turbo boost your lead generation efforts. Marketo is the only solution that starts you up quickly and easily with the basics, while still giving you room to develop your marketing strategies as your business grows.

Marketing automation minimizes the busy work so you can focus on the creativity and quality of your messaging and offers, and lets you produce campaigns like a marketing department ten times your size. The result? More interest, more leads, and more revenue.

Do you have any tips for using Marketo? Please add them to this list.
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Do you know any Marketo alternatives?
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We hope you enjoy Marketo. To search for any other online tool please use our search box at the top of the page.
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If you have any questions about Marketo please ask in the comment boxes below either Google+ or click over to Facebook. If you know lots about Marketo or any other tool featured in The Web Tools Wiki then please let us know in the comments as well. We will connect with you and give you editing rights. We often pay regular editors for their time.

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