Meltwater is a media intelligence platform that lets users listen, understand, engage and benchmark their brands. It monitors all types of content whether articles, social activity and news thereby giving users access to conversations taking place around the globe.
Meltwater’s social media monitoring feature helps users discover and understand conversations about your brand and improve social media engagement to join conversations across Twitter and Facebook to better understand the behavior of their audiences on social channels. Both current and historical conversations can be filtered by topic, social media channel, language and geography to uncover trends and sentiment.
Along with social media monitoring, Meltwater also provides a content and campaign management solution for social brands. The app can be used to create targeted campaigns, schedule tweets and posts, and plan your campaign calendar. Audiences can be grouped into customers, advocates and influencers to offer more personalized engagement.
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