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download (2) is a user-generated content and consumer review website on the Internet. At the core of MouthShut lies a global Web 2.0 social media platform. Any visitor can become a member (for free) and then can influence or be influenced by others. By writing reviews or sharing photos and diaries, members discuss their opinions about brands and products, in turn influencing consumer decisions. helps consumers make informed shopping connects shoppers with products through reviews, opinions and feedback of other shoppers. Culturally, They prefer to consult amongst each other before making decisions.Each consumer can build his own circle of trusted advisors whose reviews he can rely upon to make his shopping decision.

mouth has been recommended by various social media commentators and its credibility cited and materials from the website used in at least fifty non-fiction books, including the Marketing Management textbook by Philip Kotler. was founded in 2000 by Faisal Farooqui as a platform for people to talk about their experience with products and brands. Soon, the website was flooded with reviews of restaurants, movies, FMCG goods, travel destinations, banks etc.The company was founded in Mumbai (Bombay), India and according to India’s largest newspaper, The Times of India, continues to be the leader in the user-generated content space in India.

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