BlueKai is a big data management platform, audience data marketplace, and analytics system that organizes data assets and activates them worlwide. This service helps you connect all your own data assets (with external data) and put it to use in all places you need it to be. This makes your business more intelligent and efficient with every interaction.
With Bluekai, you not only activate your data but also improve your marketing efforts globally.
Oracle bought Bluekai in 2014 has integrated it with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation. The goal is to deliver orchestrated and personalized customer interactions across all marketing activities and channels.
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