- Harsh Ajmera Last Update: March 31, 2017

An Analytics And Engagement Platform For Brands On Instagram

Totems used to be called Nitrogram, brands can use this tool to discover, monitor and boost their community on Instagram. With Totems you can get detailed reports about- the hashtags you are using, monitor your followers and see where your most important followers are located geographically, measure data about the campaigns you are running on Instagram and analyzing engagement.

This tool allows brands to boost Instagram community management by engaging in meaningful ways with fans, as a result of improved analytics and engagement capabilities. Totems provides realtime information about your posts, using graphs to show strengt

hs and weaknesses of your posts and its impact.

The analytics dashboard – show insights of your overall audience, where they are sorted geographically. Then next to the audience section, there’s a breakdown of how people engage with your brand- how many likes do you have? How many comments? It shows you whether engagement is increasing or decreasing over a time period you can choose. You can even track your hashtags, monitor photo contest. This tool is literally one-stop-shop for all Instagram users.

Totems helps makes sense of millions of pictures, shared each day. Let’s take a look at its key features:

• Through Hashtag Monitoring – Measuring the hashtags related to your business is important because it allows you to see the number of people posting photos about your company from their own accounts and how much engagement is happening with your brand!
• Totems also helps brands manage their contests from start to finish, keeping track from submissions till the end of analysing their impact.
• Helps identify your brands’ advocates and measures their impact. And in turn lets you communicate with these advocates from this tool itself either liking their picture or commenting on it.

5 figures and 3 questions about Instagram by @nitrogram #advertising #advertisingandmarketing http://www.slideshare.net/Nitrogram/5-figures-and-3-questions-about-instagram via @SlideShare

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