Optimizely is a powerful and easy-to-use website optimization platform, providing A/B and multivariate testing. Track engagement, clicks, conversions, sign ups, or anything else that matter to you and your business
The benefits of using Optimizely
1. Say goodbye to technical bottlenecks and hello to actionable data
When it’s time to take action and make changes to your site, there is no replacement for dedicated technical resources — in most organizations, these resources are hard to come by and typically demand waiting in line. Optimizely acts as your on-demand technical team, with technology that turns your creative changes into instantly generated and deployed code.
2. Bring thousands of optimization ideas to life in minutes
After inserting a single line of code generated by Optimizely into your HTML, you never have to touch the code base again – from there, you have instant testing capability, and any variation you create can be live to your visitors within minutes.
3. Track what matters to you
Track engagement, clicks, conversions, sign ups, or anything else that matters to you and your business. Optimizely’s custom goal tracking provides an endless range of measurable actions that you can define. Just tell Optimizely what to measure, and we will do the rest.
4. Maintain total control
The Optimizely platform is built to service users of all-types, from large enterprises, to agencies, to small businesses and more. With this in mind, the platform has administrative and project management functionality – easily create additional user accounts, organize projects and view your experiment inventory in an intuitive and easily navigable dashboard.
5. Test on your terms and timeline
Advanced targeting, allocation, and scheduling features provide maximum flexibility and allow you to run tests on your terms. Schedule your tests to run when you want, target your test to key visitor audiences, and precisely control the allocation of your visitors to variations.
6. Tailored to your work with your existing systems
One click will integrate Optimizely with a range of popular analytics tools, like SiteCatalyst, KISSmetrics, and Google Analytics, and Optimizely’s full-fledged API will give you the power to seamlessly integrate your testing data into virtually anywhere else you choose.
7. Not a coder? Not a problem.
A visual point and click editor offers a full range of customization, right at your fingertips. Edit text, images, colors, arrangement, and much more with the click of a mouse and instantly launch your new looks.
8. Revenue now, deploy later
When you find winning variations, you can immediately allocate 100% of your visitors to those variations, until your technical team can deploy those changes to your live site. This means you never have to wait to react to the performance insights your tests uncover, and the results they yield.
9. Discover winning combinations across a range of your ideas
Optimizely’s multivariate testing capabilities let you test multiple changes to different sections in parallel, and automatically finds the best combinations to address your goals.
10. Customize even further with your own code
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