Whatthetrend lets users know what’s trending on Twitter in real time and why. It’s a web service that shares user-defined explanations of trending topics on Twitter.
The platform explores trending hashtags including real time trending topics in the order of popularity and by location to create custom trend searches.
Acquired by Hootsuite, Whatthetrend provides updated crowd-sourced definitions and explanations for why a topic is trending from the web and other mobile devices.
Editors curate content for specific international markets and then determine the most accurate and useful definitions.
Hootsuite has acquired Whatthetrend to add to its suite of useful social media tools.
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