- Teresa Te Last Update: March 31, 2017

Wistia is a video hosting platform meant for business. It boasts many great features to enable users to create and share quality videos anytime they want.

Videos uploaded to Wistia are automatically encoded with Flash and HTML5 versions. They are then stored on a various servers in different locations around the world and delivered in a timely manner.

Customization of videos is allowed on this platform. The video player can be customized so it displays only the controls you need as well as your preferred colors and design on your website. Social media sharing buttons can also be added to make it easy for your followers to share your great videos online.

Another great feature of this tool is its ability to collect emails via the Turnstile functionality. You can add this before, in the middle or after your video.

Additionally, users can also link Turnstile to their preferred email marketing automation tools. This way, leads are added directly to their email lists.

A call to action may also be added at the end of the video. You can even make this a clickable link if you want.

Finally to determine the success of your video, an analytics tool is available on Wistia. A heatmap is automatically generated whenever anybody views your video. The heatmap provides information on which part of the video was viewed, skilled and rewatched as well as the videos your visitors watched.

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