Zooppa is a global social network for creative talent that partners with brands and agencies to launch user-generated advertising campaigns. Inspired by the principles of crowd sourcing, Zooppa’s website hosts brand sponsored advertising contests.Zooppa was founded in 2007 near Venice, Italy where they were incubated as part of the H-Farm Ventures program. After successfully bringing people-powered brand energy to the Italian marketplace, Zooppa launched its global headquarters in Seattle, Washington in December of 2008.
In competition for cash prizes, filmmakers, graphic designers, and other creatives submit their original ads in response to a client’s brief. These ads can take various formats including video, print, banners, concepts, and audio.
Overview-
Today Zooppa has more than 241,000 members worldwide, averaging over 1,000 new members per week. They have hosted over 250 campaigns since opening in 2008.
Zooppa’s clients include brands such as Google, General Mills, Microsoft, Nike, Hershey’s, NBC Universal, Zinio, and Mini Cooper. As well as agencies including Ogilvy, BBDO, Leo Burnett, Saatchi & Saatchi, Mind share and ZenithOptimedia.
Zooppa was named as one of Entrepreneur Magazine’s 100 Brilliant Companies in 2014 .
The name Zooppa is derived from the Italian word for soup, zuppa. The name was chosen because it fits Zooppa’s diverse community, which can be compared to the various ingredients of a stew of content
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